与房屋卖家联系，让他们对让您购买他们的房屋感到满意。
Connect with home sellers to make them feel good about letting you purchase their home.
第一印象就是一切。无论您是要购买房屋、公寓还是其他类型的房产，以积极的态度呈现您的初始报价都为富有成效的谈判过程和顺利交易铺平了道路。
First impressions are everything. Whether you’re buying a home, an apartment or some other type of property, presenting your initial offer in a positive light paves the way for a productive negotiation process and smooth transaction.
通常，正式报价由买方经纪人通过电子邮件以书面形式发送给卖方经纪人。在某些情况下，买方还会给卖方写一封个人便条，以便与它一起发送。
Typically, formal offers are sent by the buyer’s broker to the seller’s broker in writing via email. In some cases, a buyer will also write a personal note to the seller to send along with it.
在这种情况下，买家的经纪人通常会包含一个关于买家的简短简介并表达他们对房产的热爱，并保持足够简短，以便买家的个人信件仍然具有影响力而不是多余的。如果买方没有与房地产经纪人合作并且没有代表，则报价将直接来自买方。
In this case, the buyer’s broker will often include a short profile about the buyers and express their love for the property, and keep it brief enough so the buyers' personal letter remains impactful and is not redundant. If the buyer is not working with a real estate broker and does not have representation, the offer would come directly from the buyer.
那么，如果您真的很喜欢一套房子或想要购买一套投资房产，您如何写出完美的将您的个人风格与正式报价相结合的报价信？
So, if you truly love a home or want to acquire an investment property, how do you write the perfect offer letter that combines your personal touch with a formal offer?
保持简单，并专注于三件事：陈述您的意图，表明您有经济能力进行购买以及对卖家进行个人吸引力。
Keep it simple, and focus on three things: State your intentions, show that you have the financial means to make the purchase and make a personal appeal to the seller.
以下是写给卖家的信的方法：
Here's how to write your letter to the seller:
从细节开始。
画一幅画。
浪漫的卖家。
不要过度：推荐长度。
多走一英里。
示例字母。
从细节开始
Start with the details.
Paint a picture.
Romance the seller.
Don't overdo it: recommended length.
Go the extra mile.
Sample letters.
Start With the Details
在offer letter的开头，表达您对有机会参观该物业的感谢，并提前说明您的条款。
At the beginning of your offer letter, express your appreciation for having the opportunity to visit the property, and state your terms upfront.
接下来，包括有关您计划如何支付购买费用（所有现金或融资）、您的应急请求（例如，融资应急和检查应急）、您希望的关闭时间框架和任何其他特殊条件的信息。如果您为购买提供资金，则应随要约函一起提供银行的预先批准函。
Next, include information about how you plan to pay for the purchase (all cash or financing), your requests for contingencies (financing contingency and inspection contingency, for example), your desired closing time frame and any other special conditions. If you’re financing the purchase, a preapproval letter from your bank should be provided along with the offer letter.
重要的是要明确表示您是一个认真的买家，并且您准备在完成尽职调查过程后签署合同。您还应该与房地产律师联系以帮助进行交易。
It is important to make it clear that you’re a serious buyer and you're prepared to sign a contract upon completion of the due diligence process. You should also be in touch with a real estate attorney to help with the transaction.
如果您的出价远低于卖家的要价，您可以考虑说明您对低出价的理由。为了帮助您建立案例，请考虑将当前市场状况和同一社区或建筑物内可比房产的近期销售情况结合起来，以正确看待事情。如果物业较旧或需要维修和翻新，概述需要进行哪些具体更新以及大致的翻新费用也有助于证明您的报价是合理的。
If you’re making an offer that’s substantially lower than the seller’s asking price, you might consider including your reasoning for the low offer. To help build your case, consider contextualizing current market conditions and recent sales of comparable properties in the same neighborhood or building to put things into perspective. If the property is older or in need of repairs and renovations, outlining what specific updates need to be done and the approximate renovation costs can also help justify your offer.
画一幅画
Paint a Picture
将自己展示为一个人，而不是简单的一笔钱，是建立成功谈判立场的关键。向卖家提供简要的个人背景，并告诉他们您的配偶或家庭（如果适用）。
Presenting yourself as a human being, rather than a simple dollar amount, is key to establishing a successful negotiation position. Provide the sellers with a brief personal background and tell them about your spouse or family, if applicable.
包括职业详细信息，例如您当前的工作和对您的专业行业的描述，以及您通往当前职位的职业道路的快速摘要。这也可能包括您在哪里长大以及您上过哪些学校。您甚至可以告诉他们您拥有的任何宠物。
Include career details, such as your current job and a description of your professional industry, as well as a quick summary of your career path leading up to your current position. This could also include where you grew up and which schools you’ve attended. You can even tell them about any pets you have.
现在，你是一个有故事的人——你已经描绘了一幅关于你是谁的图画，卖家更难忽视这一点。卖家会将您视为一个人，而不仅仅是另一个为该物业提供特定价格的买家。
Now, you’re a person with a story – you’ve painted a picture about who you are, which is harder for a seller to ignore. The seller will think of you as a human being, not just another buyer who offered a certain price for the property.
与卖家浪漫
Romance the Seller
一旦你分享了一些关于你是谁的信息，当谈到他或她的家时，把你的注意力转移到与卖家浪漫。通过突出您喜欢的房屋或公寓的所有方面来讨好卖家，并解释为什么它是您想称之为家的地方。要热情，但不要过火。
Once you’ve shared a bit about who you are, shift your focus to romancing the seller when it comes to his or her home. Flatter the seller by highlighting all the things you love about the house or apartment, and explaining why it is the place you want to call home. Be enthusiastic, but don’t go overboard.
虽然房地产谈判是一项商业交易，但如果卖家在个人层面上认同您，他们就会对您产生兴趣——尤其是在竞标情况下——这可能意味着他们在谈判过程中提供了一定的灵活性。卖家可以感到高兴的是，他们将自己的家传给了一个会像他们一样热爱和欣赏它的人。
While a real estate negotiation is a business transaction, if the sellers identify with you on a personal level, they can develop an affinity toward you – particularly in a competitive bidding situation – which may mean that they offer some flexibility during a negotiation. The sellers can feel pleased that they are passing their home on to someone who will love and appreciate it as much as they have.
之前发生过这样的情况，买家提交了一套公寓的报价，但最终以竞购战告终。所有潜在买家都被要求提交他们的最佳和最终报价，在流程结束时，卖家决定继续与提出报价且财务状况几乎与另一买家相同的买家。
It's happened before where a buyer submitted an offer on an apartment that eventually ended up in a bidding war. All of the potential buyers were asked to submit their best and final offer, and at the end of the process, the seller decided to move forward with the one who had presented an offer and had a financial situation that was nearly identical to another buyer.
那么，是什么造成了不同呢？卖家被他和买家上同一所学校的事实所打动。有时，像这样的小事最终会达成交易。
So, what made the difference? The seller was swayed by the fact that he and the buyer had attended the same school. Sometimes it’s something small, like that, that ends up closing a deal.
不要过度：推荐长度
Don't Overdo It: Recommended Length
保持这封信简短而甜蜜。重要的是要包含足够的信息并在不过度的情况下向卖家讨好适当的数量，因为后者也会产生相反的效果并关闭卖家。就推荐长度而言，一到三段之间的任何内容都是理想的，但不要超过一页（字体大小 11-12）。
Keep the letter short and sweet. It’s important to include just enough information and flatter the seller the right amount without overdoing it, since the latter can also have the opposite effect and turn off a seller. In terms of recommended length, anything between one and three paragraphs is ideal but do not exceed one page, typed (font size 11-12).
多走一英里
Go the Extra Mile
在竞标情况下，买家可以将鲜花或饼干连同手写便条一起寄给卖家。像这样的一个小动作表明您对物业的体贴和真诚的热爱。一定要保持简单和有品位，因为你永远不希望卖家因为过于咄咄逼人而感到不舒服。
In a competitive bidding situation, buyers can send flowers or cookies to the seller, along with a handwritten note. A small gesture like this indicates your thoughtfulness and authentic love for the property. Just be sure to keep it simple and tasteful, as you never want a seller to feel uncomfortable by being overly aggressive.
最后，要记住的重要一点是，您要确保您的offer letter清楚地说明了您购买房屋的意图，您的财务状况良好，可以进行购买，并且您正在向您提供个人吸引力卖家，所以他们知道他们的家将在有爱心和负责任的手中。
In the end, the important thing to remember is that you want to make sure your offer letter clearly states your intent to purchase a home, that you are in a sound financial position to make the purchase and that you’re providing a personal appeal to the sellers so they know their home will be in caring and responsible hands.
